In order to speed up the formulation of the national digital audio and video coding technology standard (AVS), mobilize the whole society to promote the formulation, development, industrialization and application of the standard, encourage technological innovation, and form a good environment that respects knowledge and talents. The Audio Video Coding Standards Workgroup of China and the Secretariat of Zhongguancun Audio-Visual Industry Technology Innovation Alliance jointly established the "AVS Industrial Technology Innovation Award". To reward individuals and members who have actively submitted proposals, had important technological innovations, scientific discoveries, technological inventions, and made outstanding contributions to the realization, transformation, promotion and industrialization of AVS products during the formulation of AVS standards.